Brushfire Records

A while back, I did a post on green record labels, specifically Earthology Records. It seems that this kind of trend is starting to catch on. Brushfire Records was started in 2002 by singer/songwriter and college kid favorite Jack Johnson so he could produce soundtracks to surf films that he was creating. Since then, the label has expanded and signed such artists as G Love, Matt Costa, and Rogue Wave. While Brushfire may not go to the ecological extremes that Earthology Records does, they do donate 1% of their profits to the aptly-named One Percent for the Planet movement.

One Percent for the Planet links corporations and companies to non-profit environmental organizations to fund conservation projects around the world by encouraging those companies to donate, you guessed it, one percent of their profits. Currently there are more than 700 companies involved in the program giving to more than 1,500 non-profits on six continents. Brushfire Records also provides links to many different environmental causes, including a story about surfers protesting the killing of whales in Japan (Johnson is a surfer himself). With Brushfire and Earthology labels making an effort to go green, and Rick Rubin encouraging Columbia Records to engage in more eco-friendly habits, we could have a full-scale green movement in the record industry on our hands.